Sep. 10, 2009 (Business Wire) — OLB Group, Inc. (OTC BB: OLBG), an e-commerce service provider that offers software products and services designed to help businesses sell products over the internet, announced today that the company will be offering “patented” derma-cosmetic products from Leorex Ltd. to its clients for marketing to their end users. To coincide with the previously announced joint venture with Leorex, a new website has been launched utilizing the current platform of e-commerce from ShopFast, OLBG’s software platform, at http://www.leorexdirect.com/freetrial.aspx An integral part of the campaign includes free membership to the Platinum Club which offers discounts of 25% to 45% on products which can significantly enhance a client’s overall profitability and/or competitive pricing advantage.
Similar online cosmetic resellers in the market place generate yearly base revenues of $35 million and up from continuity programs which involves automatic recurring monthly shipping and billing of a subscribers that belong to the Platinum Club. There is a booming market for cosmetic and health-related services, as studies show the number of Americans over 55 will grow by 60% in the next 20 years and their buying power will exceed $2.5 trillion by 2010. According to a report from market research company Global Industry Analysts, the market for anti-aging products is projected to reach $115.5 billion by 2010. The report further notes that both changes in lifestyle and grooming practices are occurring amongst consumers in an attempt to fight against aging and to minimize its visible effects. This trend is leading to an increase in spending on anti-aging products, which, in addition to an ever younger consumer base, result in improved market opportunities. Significantly, younger consumers – those aged between 25 and 30 – are progressively more interested in anti-aging products and are very accepting of the aforementioned continuity programs to ensure monthly supplies.
OLBG offers two software products to their clients, independent online retailers, who sell through the internet: ShopFast Direct Shopping Database (ShopFast DSD) and ShopFast ProfitCenter (ShopFast PC). Each software product assists the client in creating an e-commerce Web site and selling products from a database maintained by OLBG. Online retailers can then create a customized Web site, designed to their own specifications, and sell products from OLBG’s database at a fraction of the cost of building their own e-commerce site from scratch. The store owner can also customize their individual site with logos, a unique layout and many other features. OLBG clears the credit cards rerouting the orders to the appropriate fulfillment house and managing the customer support.
OLB Group leverages the proprietary software known as ShopFast to develop additional e-commerce businesses such as the partnership with Leorex, Ltd. OLB will be driving internet shopping traffic to generate sales for Leorex and OLB Group’s independent internet retailers. With the analytical marketing tools integrated in the ShopFast platform, OLBG can monitor the success of its advertising offers and make real-time adjustments to maximize sales.
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